Commercial Sponsorship and Advertising

Monday 8 a.m. - 5 p.m.
Tuesday 8 a.m. - 5 p.m.
Wednesday 8 a.m. - 5 p.m.
Thursday 8 a.m. - 5 p.m.
Friday 8 a.m. - 5 p.m.
Saturday Closed
Sunday Closed
Federal Holidays Closed


USAG Bavaria, Tower Barracks
Bldg. 539, Room 207

+49 (0)9641-70-526-9071

Military DSN Tel:

Commercial Sponsorship - Program

Download the USAG Bavaria Media Kit

Army MWR Commercial Sponsorship Program offers the opportunity to present your company’s message in a variety of creative ways to our Army community. Army MWR sponsorship gives your business access to our Army community and helps you build goodwill, as well as brand recognition among this loyal and growing market. By partnering with the Bavaria Military Community you are expanding our Army MWR programs, events and services to a greater audience. All activities and events operated by the Army Morale, Welfare, and Recreation (MWR) organizations are eligible for sponsorship support.

Army MWR sponsorship is the financial or in-kind support of an Army MWR program or activity, used primarily to reach specified business goals.  We offer sponsorship as well as advertising opportunities.

Why should your company be interested in Army MWR sponsorship and advertising?
It offers significant opportunities for distinct marketing and competitive advantages, as well as showing support for our troops.

Why do you want to sponsor Army MWR events?
Army MWR Sponsorship offers the possibility of achieving several goals at once. Your company can benefit from an Army MWR sponsorship in many ways, such as:

-Enhance your Image/Shape Army Attitudes. Often companies are looking to improve how they are perceived by their target audience. Sponsoring Army MWR events that appeal to their market are likely to shape buying attitudes and help generate a positive reaction.

-Drive your Sales. Army MWR Sponsorship is geared to driving sales and is therefore an extremely potent promotional tool. It allows your company to showcase their product attributes to our Army community, create positive publicity and heighten visibility. An Army MWR event sponsorship can generate media coverage that might otherwise not have been available.

-Differentiate yourself from competitors. The mere act of sponsoring an Army MWR event, especially an exclusive Army MWR sponsorship, is a significant way to create competitor differentiation. Your company name has the opportunity to stand out head and shoulders above the competition.

-Help with good “Corporate Citizen” role. Another powerful Army MWR sponsorship objective allows your company to be viewed as an “Army Supporter”. Supporting the Army community and contributing to its morale, welfare and recreation development is extremely powerful and creates enormous goodwill.



Examples of Sponsorship Activities:
Surveys, drawings, or contest prize giveaways, product sampling, company logo on all print materials,booth display at events (we provide tables, tents, chairs and electricity), recognition with  logo on website and Facebook and many more. Sponsorship benefits and events can be packaged together and catered to your business goals and objectives.

How much will I need to invest?
Our goal in every sponsorship relationship is win-win! Your sponsorship may be in the form of cash, products or services, or a combination of all three. Sponsorship is not charitable donations. We will do our part to ensure you receive the value you desire from your investment with MWR.

High Visibility Programs and Events Examples

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Annual Grafenwoehr Rugged Terrain Obstacle Run

Location: Tower Barracks Physical Fitness
Anticipated Participation: 800-1000; Ages 18 & Older

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Armed Forces Europe Army 10 Miler Qualifier

Location: Tower Barracks Physical Fitness Facility
Anticipated Participation: 200-300; Ages 18 & Older

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9-11 Freedom Run
Location: Tower Barracks Physical Fitness Facility
Anticipated Participation: 900-1500; All Ages

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2 Major Boxing Invitationals
Location: Tower/Rose Barracks Physical Fitness Facilities
Anticipated Spectators: 350-600; Ages 18 & Older; approximately 14-16 bouts per event.

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Volunteer Recognition Ceremony
Location: Rose Barracks, Hohenfels & Garmisch
Anticipated Participation: 300-700; All Ages

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Month of the Military Child (Kinder Fest)
Location: Tower Barracks Exchange Overflow Parking Lot
Estimated Registered Participants: 2K+; All Ages


Commercial Advertising - Opportunities

The Army MWR Commercial Advertising Program offers the opportunity to display your company’s information in a variety of Army MWR print publications, website and other media outlets, as well as in our MWR facilities.

With Army MWR advertising, your business is given the opportunity to reach our military community. You will see a difference once you advertise within the installation gates.

For more information on Sponsorship and Advertising Opportunities please contact us using the email link above.

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